Swimsuit how to avoid short-term market “integration” breakthrough

December 27, 2011
seven wolves wallet
to completely break the “short”, “single”, “partial” crux of the problem, we need new models. Take the professional route? Easy expansion; take fitness route? Easy to deviate from the main business; go home line? Easy to missing swimsuit as a “sexy synonymous with” proper value; go underwear line? Underwear “big brother” like a tiger!
from fundamentally break, swimsuit international big business should look for the mode of operation, and a shortcut to break them down, only detours. When you see CalvinKleinjeans single “cowboy” named, Louisvuitton early stages of development are bags, Nike sneakers early stages of development, we find the answer, the answer is: swimsuit swimwear brand can be introduced to the main line of integrated strategy, to enter ” integration stage. ” So, swimsuit different bags, shoes, jeans, long is not easy to sell, how to achieve “integration”?
First, cross-border. Chinese underwear “fashion brand” cat people, through the “underwear Waichuan” monopoly business strategy development, a lot of money to obtain results; Similarly, Nike introduced casual wear, but also by many consumers. Core of its success lies in “the perfect cross.” Dressed in the clothing of the increasingly blurred boundaries of occasions today, that is only suitable for swimming in the sea is outdated concept, swimsuit can be divided into competitive type, life form, histrionic, sexy model, also launched the “bikini”, and “fashion , entertainment, life, “the cross, let it become a fashion model main single product.
Second, mix and match. Can form a more complete product mix. To men, for example: seven wolves, wit, etc., are based on single items (jackets, shirts) rise, but in the store, you can see the “three-dimensional extension of horizontal vertical”, that men are dressed from head to toe Yes, but rich category; CalvinKleinJeans originally as a “cowboy” main line, but it will feel to the store to see, jeans, clothing, accessories and other necessities, and some accessories such as bags, glasses, and even belts, purse account for at least 30% of the goods. Mix and match swimwear product areas can follow the “local independent doctrine” design approach, which is a by the West “break the independence of both objects, combined with other objects allowed into new things,” the mashup approach . We believe that the swimwear brand of “sexy swimwear fabric advocate” is the best mix and match genes.
Third, against the background. Need to spend a good green leaves contrast, the best parts is the leading product against the background. Shoes, bags, glasses, belts, jewelry, makeup, perfume, etc., both to enrich the product form, but also highlights its big temperament.
The first step – market research. Product is good, not enough to form a complete monopoly, the model is not suitable for swimwear brand development, let the market speak for itself. Establishment of an appropriate model shop, “was evident and see the whole picture.”
The second step – channel expansion. Such as market research successful, you can copy the pattern. By a single Hall (cabinet), while Hall (cabinet) to expand into the large container (Hall), fashion cabinets (departments), and even the establishment of flagship stores, in order to “fashion an atomic bomb”-like sexy big gesture to strengthen its dominant position.
The third step – the rise business district. With the backing of the full form of monopoly, of course, from the clothing industry “side door” into the lead, compete with the mainstream brand shop of resources, the full realization of swimwear industry overall improvement. Seven wolves wallet
seven wolves purse seven wolves wallet, big brand, quality of course Well, style of it depends on personal preference, some people say nice style , you may not like to see what you prefer Oh, think quality is most important, or good-looking but also a couple of days and then, of course, some people do not want is a few days, this is a different matter . In fact, look at the recommendations, you might as well own more than spectacle to some useful reference point, or look at pictures of people bought the evaluation of the matter, the most real, and you can see the test reports, or to see the buyer physical Figure shows, are all aware of the quality of good, usually I would love to go clothes shopping test off the alliance, the one scouring a free trial product, second to refer to the reference test reports buy.
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